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So easy a cavemen can star in it!
Sunday, March 04, 2007

I just read the funniest, silliest but most amusing thing. The Geico Cavemen might just get their own TV series!!! Yippeee!! For months now, Joen and I have been finding the Geico ads as a source of the wittiest and briefest giggles. The line, "So easy a caveman can do it" was supposed to be just that. A line. But it has had several follow-up ads that have been getting wittier and wittier. Our favorite is this ad of the caveman seeing the Geico billboard while on the conveyor. The background music grew on us so much that I downloaded it to my iPod. Hehe. Anyway, according to msn.com...


Geico's Cavemen May Get Own TV Series Mar 3, 2:39 PM EST

The Associated Press

NEW YORK -- Those Geico "cavemen" shouldn't be so upset after all — they may get their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

Apparently, a lot of people are so looking forward to this potential TV pilot. Whoever is behind this material is sheer genius. BRILLIANT! Although I dare say this TV series won't be so easy, a caveman should star in it. Haha!